And why did we name an entire agency around it? Brand Energy is the momentum generated when a brand consistently involves people in something meaningful. Where most still strive for differentiation, energized brands do more. They stand apart by standing for a defining idea that is important. Without it, a brand cannot engage both hearts and minds. At Energy BBDO, our individual and collective focus is to relentlessly drive the energy of brands.
ENERGY BBDO takes home a Gold Effie award for Canadian Club "Damn Right Your
Dad Drank it." in the renaissance brand category.
Energy BBDO takes home Clio's silver and bronze.
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Kelly Awards Honor Best in Print Ads
06/14/09Mediaweek
Energy BBDO's Canadian Club campaign, "Damn Right Your Dad Drank It," took the silver (Kelly Award). The Magazine Publishers of American's 28th Annual Kelly Awards were announced June 15th.
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Kevin Lynch returns and Energy BBDO/Chicago
06/10/09
unit has himBy Lewis Lazare
He's back. One of Chicago's most gifted advertising creatives very soon will be back in business. And -- we're happy to reveal -- he'll be back in business at Energy BBDO/Chicago, where starting Monday, he will be on board as creative lead at Promixity/Chicago, the agency's digital unit.
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A Campaign for Clean Drinking Water Expands
03/05/09By Stuart Elliot
A PROJECT that originated at a boutique ad agency to help Unicef deliver clean drinking water to children in developing countries is expanding in its third year as more firms join to support the cause.
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Energy BBDO Wins Illinois Lottery Account
01/22/09By Jeremy Mullman (Ad Age)
The Illinois Lottery has awarded its creative advertising account to Omnicom Group's Energy BBDO, Chicago. The Illinois Lottery spent $18 million in measured media last year.Energy BBDO beat out WPP's JWT, Chicago, and Marc USA in a pitch for the account...