What happened? For starters, being “different” is no longer a difference for a brand. And being disruptive no longer gets consumers’ attention. After years of being told what to buy, consumers have changed their minds. They view brands as less relevant in their lives. And even in their most familiar brand relationships, they say they feel disconnected and unimportant—bystanders rather than participants.
You’ve probably suffered from it yourself. The effect of Brand Apathy on the consumer is leading to an increasingly problematic environment for marketing. As brands continue to proliferate, media channels expand and marketing further infiltrates the culture, consumers say they’re turned off and tuning out.
Our brandEnergy® approach leads to creative that overcomes consumers’ indifference to achieve marketplace momentum. Energy is generated when a brand creates meaning and involvement with its prospects—going beyond “different” and “disruptive” to become important in their lives.
You’ve probably suffered from it yourself. The effect of Brand Apathy on the consumer is leading to an increasingly problematic environment for marketing. As brands continue to proliferate, media channels expand and marketing further infiltrates the culture, consumers say they’re turned off and tuning out.
Our brandEnergy® approach leads to creative that overcomes consumers’ indifference to achieve marketplace momentum. Energy is generated when a brand creates meaning and involvement with its prospects—going beyond “different” and “disruptive” to become important in their lives.
