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Quaker Oats Prepares to Court Younger, More Diverse Moms
12/20/12New York Times
Energy BBDO and Quaker Oats launch new &ldquot;Quaker Up&rdquot; campaign.
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Energy BBDO/Chicago greets New Year in new home
12/31/12Chicago Business Journal
After more than 30 years occupying space in the iconic Wrigley Building, Energy BBDO has just closed up shop and moved south a couple of blocks to a new home at 225 N. Michigan Ave.
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Energy BBDO Proves Kids Are Still Creative
Adrants
Thankfully, it seems, creativity is still alive and well inside the minds of out littleones. Perhaps we should create more opportunities like this to engage theircreativity. Nice work Energy BBDO.
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Chicago Agencies Teaching Kids Creativity Through Cardboard
10/18/12Adweek
Energy BBDO and Xi have created Mister Imagine's Toy Store, a one-week-only pop-up storefront that sells cardboard boxes.
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Chicago Children's Museum: Mister Imagine's Toy Store
Creativity Online
Cancel your trip to Best Buy for your kids' Xmas gifts and watch this instead for a dose of inspiration. Energy BBDO and Xi (formerly Proximity) created a temporary, pop-up store to promote the Children's Museum's "Unboxed" exhibit.
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Meet The 30 Most Powerful Women In Advertising
Business Insider
Tonise Paul has been a staple at Energy BBDO for the last 30 years. She joined the agency in 1983 and took over as President and CEO of its Energy BBDO unit in 1996.
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Q&A: Dan Fietsam, chief creative officer, Energy BBDO Chicago
12/1/12Direct Marketing News
Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.
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BBDO hosts last 3 Creative Salons in present offices
8/13/12Reel Chicago
Two internationally known Chicago artists and a national TV and movie star from Chicago’s vibrant creative arts community are scheduled to speak the next few months at Energy BBDO’s regular Salon Series in its 410 Wrigley Building offices.
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PepsiCo Shifts Quaker Creative to Energy BBDO
3/14/12Advertising Age
PepsiCo has shifted creative duties for its Quaker portfolio of foods and snacks to Omnicom Group's EnergyBBDO
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BBDO is No. 3 on Advertising Age's Agency A-List
1/23/12Advertising Age
BBDO is no. 3 on Advertising Age's A-List, with Energy BBDO playing a role in the successful year.
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Parents Drop the Ball in Latest National Anti-Drug Spots
1/20/12Adweek
Parents's emotions—avoidance, fear, enabling, shame—are just as powerful and dangerous as drugs themselves. That's the message of a pair of new spots by Energy BBDO for The Partnership at Drugfree.org.
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Paper Mate Launches 'Most Stolen Pen'
1/5/12MediaPost
The Paper Mate division of Newell Rubbermaid launched its first-ever global campaign for a new line of InkJoy pens, game changers in the mass-market pen category. The tongue-in-cheek "World's Most Stolen Pen" campaign was created with support from Energy BBDO.
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Ace Metric Reveals the Secrets to the Most Effective Holiday Ads of 2011
12/22/11Ace Metrix
Energy BBDO's holiday ad for Aleve was named one of the Top Ten most effective holiday ads for 2011.
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Advertising Network of the Year: BBDO Worldwide
12/15/11Campaign
A stunning year in terms of new business saw BBDO Worldwide win every global pitch it contested - and duly return to the top of the network pile.
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Agency of the Year: BBDO
12/11/11Adweek
As many shops struggle to reinvent themselves, a transformed BBDO takes flight, scoring business and creative plaudits.
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Altoids Hosts Haux Relic Collection For Charity Auction On eBay
11/21/11PSFK
Altoids, the breath mint brand, has created a “Hall of Curiosity” website that lets viewers scroll through a fictitious museum of branded artifacts available at auction. By integrating a for-charity eBay auction, the Chicago-based agency Energy BBDO has added an interactive element in their old-timey themed Altoids ad.
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Chicago Advertising Shakeup Good for Two Agencies
8/7/11Chicago Tribune
Energy BBDO's recent new business wins and creative salon series are featured in this overview of the Chicago advertising industry.
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Outdoor Jury Explains 2011 Grand Prix
6/24/11Cannes Lions
Energy BBDO Chief Creative Officer and Cannes jury member Dan Fietsam explains what made 'Decode Jay-Z with Bing' worthy of the Outdoor Grand Prix.
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Sharpen Your pencils, Adland; You’re Going Back to School
6/17/11Advertising Age
Energy BBDO's Creative Salon series is highlighted as a program that encourages education and inspiration.
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Here's a Throne for the Rest of Us
04/29/2011Media Life Magazine
Energy BBDO's work for the Art Institute of Chicago makes the CTA's Red Line fit for royalty.
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On Becoming, And Being, A Creative Director
04/12/2011CD:Y0
Chief Creative Officer Dan Fietsam contributed insights for Creative Director: Year Zero, a collection of thoughts for first time CDs from those who have been there.
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No Right Brains Left Behind Thanks to
03/22/11
Energy BBDO & Proximity ChicagoScreen Magazine
An idea created by Energy BBDO & Proximity Chicago won the No Right Brain Left Behind challenge, which called on the creative industries to concept ideas that can help address the creativity crisis in schools in the USA, and give students the tools they need to solve 21st century problems.
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Classic Advertising Icons
03/06/2011CBS Sunday Morning
Speedy, the beloved Alka-Seltzer icon, makes his return to advertising in Energy BBDO's latest work for the brand. CBS takes a look at the resurgence of classic ad characters.
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Adweek Presents: Super Commercials XLV
02/06/11AdWeek
Energy BBDO Chief Creative Officer Dan Fietsam joins a panel of experts providing live commentary on this year's Super Bowl ads.
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Agency Profile: Energy BBDO
01/27/11ihaveanidea
An Agency Profile provides a glimpse behind the walls of Energy BBDO.
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Dial Puts Laundry Products Into Yet Another Form
01/06/11New York Times
Henkel's Dial Corporation is seeking to score another success with the launch of Purex Complete Crystals Softener and marketing support from Energy BBDO.
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All's Fair in Love and Parking?
12/07/10Advertising Age
The good folks at Proximity have kicked off a Chair Free Chicago movement.
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Chicago's Top Workplaces
11/15/10Chicago Tribune
The Chicago Tribune named Energy BBDO one of Chicago's Top Workplaces for 2010.
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America's Hottest Brands 2010: Purex
11/15/10Advertising Age
The Purex product took 82% of its volume from competitive brands as ads from Energy BBDO, Chicago, generated 80% product awareness among target consumers outside Purex's usual value-focused crowd.
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America's Hottest Brands 2010: 5 Gum
11/15/10Advertising Age
With its slick packaging, innovative flavors and highly produced ads, Wm. Wrigley Jr. Co.'s 5 gum continues to gain momentum in the sugarless-gum category.
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Energy BBDO Hires Head of Integrated Production
11/10/10Creativity
Rowley Samuel has joined Energy BBDO as Head of Integrated Production.
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Energy BBDO, OMD Score With Illinois Lottery
09/16/10AdWeek
Omnicom's Chicago-based Energy BBDO and sibling media shop OMD can count on keeping at least one client for the next 10 years -- the Illinois Lottery.
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What’s the Future of Web TV?
09/01/10Fast Company
An interview with key players in today’s online video world, including Energy BBDO’s Chief Creative Officer Dan Fietsam, on what’s next for web film entertainment.
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Energy BBDO Picks Up Turtle Wax Account
08/16/10Chicago Sun-Times
Energy BBDO/Chicago has picked up the Chicago-based Turtle Wax account after a formal review.
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Chicago CMO Executive Summit
07/01/10
Tonise Paul, CEO of Energy BBDO and a Director of BBDO Worldwide, was a featured presenter at the CMO Executive Summit in Chicago in July. The Summit provides a content-rich, collaborative forum for top CMOs and senior marketing executives to gain new insights focused on real solutions.
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Electus Unveils Brand-Backed Web Series
06/10/10
From DumbDumbAdvertising Age - Madison + Vine
Electus today unveiled the first web short from DumbDumb, a new production company from "Arrested Development" alums Jason Bateman and Will Arnett. The "Dirty Shorts" are a series of sketches created for and sponsored by Wrigley's Orbit gum.
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Local Ad Man On 'Celeb Apprentice'
04/08/10GazeboNews
Lake Bluff's Dan Fietsam is accustomed to pitching marketing ideas to high-profile clients. On Sunday, he gets to be the client in a very high-profile venue: NBC's "Celebrity Apprentice."
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Energy BBDO
03/24/10Communication Arts
The leading trade journal for visual communications and the largest creative magazine in the world showcased Energy BBDO in their March issue with a feature story exploring the agency and its work.
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Energy BBDO Gets Wrigley Extra
02/01/10
AdWeek
Wrigley has consolidated its Extra chewing gum business at BBDO, awarding the Omnicom agency's Energy BBDO unit U.S. creative responsibilities on the brand it already handles outside the states.
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Kevin Lynch returns and Energy BBDO/Chicago Unit Has Him
06/10/09Chicago Sun-Times
He's back. One of Chicago's most gifted advertising creatives very soon will be back in business. And -- we're happy to reveal -- he'll be back in business at Energy BBDO/Chicago, where starting Monday, he will be on board as creative lead at Promixity/Chicago, the agency's digital unit.
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A Campaign for Clean Drinking Water Expands
03/05/09The New York Times
A PROJECT that originated at a boutique ad agency to help Unicef deliver clean drinking water to children in developing countries is expanding in its third year as more firms join to support the cause.
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Energy BBDO Wins Illinois Lottery Account
01/22/09Advertising Age
The Illinois Lottery has awarded its creative advertising account to Omnicom Group's Energy BBDO, Chicago. The Illinois Lottery spent $18 million in measured media last year.Energy BBDO beat out WPP's JWT, Chicago, and Marc USA in a pitch for the account...