And why did we name an entire agency around it? Brand Energy is the momentum generated when a brand consistently involves people in something meaningful. Where most still strive for differentiation, energized brands do more. They stand apart by standing for a defining idea that is important. Without it, a brand cannot engage both hearts and minds. At Energy BBDO, our individual and collective focus is to relentlessly drive the energy of brands.

effie_awards

ENERGY BBDO takes home a Gold Effie award for Canadian Club "Damn Right Your
Dad Drank it." in the renaissance brand category.

Energy BBDO takes home Clio's silver and bronze.

  • Chicago CMO Executive Summit

    07/01/10


    Tonise Paul, CEO of Energy BBDO and a Director of BBDO Worldwide, was a featured presenter at the CMO Executive Summit in Chicago in July. The Summit provides a content-rich, collaborative forum for top CMOs and senior marketing executives to gain new insights focused on real solutions.

  • Local Ad Man On 'Celeb Apprentice'

    04/08/10


    Lake Bluff's Dan Fietsam is accustomed to pitching marketing ideas to high-profile clients. On Sunday, he gets to be the client in a very high-profile venue: NBC's "Celebrity Apprentice."

  • Energy BBDO Gets Wrigley Extra

    02/01/10

    Noreen O'Leary


    Wrigley has consolidated its Extra chewing gum business at BBDO, awarding the Omnicom agency's Energy BBDO unit U.S. creative responsibilities on the brand it already handles outside the states.

  • Kevin Lynch returns and Energy BBDO/Chicago

    06/10/09

    By Lewis Lazare


    He's back. One of Chicago's most gifted advertising creatives very soon will be back in business. And -- we're happy to reveal -- he'll be back in business at Energy BBDO/Chicago, where starting Monday, he will be on board as creative lead at Promixity/Chicago, the agency's digital unit.

  • A Campaign for Clean Drinking Water Expands

    03/05/09

    By Stuart Elliot


    A PROJECT that originated at a boutique ad agency to help Unicef deliver clean drinking water to children in developing countries is expanding in its third year as more firms join to support the cause.

  • Energy BBDO Wins Illinois Lottery Account

    01/22/09

    By Jeremy Mullman (Ad Age)


    The Illinois Lottery has awarded its creative advertising account to Omnicom Group's Energy BBDO, Chicago. The Illinois Lottery spent $18 million in measured media last year.Energy BBDO beat out WPP's JWT, Chicago, and Marc USA in a pitch for the account...